Kroger has stocked the selves with data but is the product right for you?
The great paradox of the massive retail disruption is that everyone agrees that it is indeed a massive disruption, yet often the responses of firms are a lot less than massive. And since data is at the heart of this disruption, a data driven response is required. So I give the team at Kroger a lot of credit for going big and bold in their Kroger Restock strategy , which is a well-considered and well-funded approach to use data and technology to better meet customers, drive growth and find entirely new avenues of business. The recent announcement of their Stratum offer through their analytics firm 84.51°, takes this data focused strategy further. Stratum offers CPGs access to the data and insights Kroger has gained from serving 1 out of every 2 American households. With this volume of data and the depth of data talent (84.51°, has its roots in dunnhumby, among the first retail analytics firms established), this offer has big appeal.Read More